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#CleanAirBeautifulHomes – How does it sound? Sounds good, sounds fascinating right? But have you ever thought if it is actually possible? I mean something that can keep your home clean and also make it look beautiful. We will come to that later as we progress.

One of the major concerns in today’s modern life is the pollution – especially air pollution. Now the question is what could be the potential causes of air pollution. There are several agents like smoke, fumes, suspended particulate matter, carbon monoxide, carbon dioxide, formaldehyde etc. that can cause air pollution. The pace at which we are moving towards modernization and cutting down trees for urbanizing the places one day it will all be the jungle of concrete. As a precaution or protecting ourselves we are using masks while we are out and make our children wear the same when they are going out – whether to school or to park or for any outing. Is that enough? Do the masks help us or our children to breathe fresh air? It’s not that the masks are of no use. They do their work and filter out the air to some extent and supply clean air to our lungs.

We somehow manage to dodge the pollution outside, but how about the air pollution inside our very own home? The air inside our own home may be polluted by lead or in-house dust, fire-retardants, formaldehyde, radon and even the volatile chemicals released from the fragrances in the conventional home cleaners that we use almost regularly. Some pollutants from outside air also trailed into our home. Our indoor environment can be two to five times more toxic compared to the outdoor environment. This may sound shocking but it is the fact as stated by the United States Environmental Protection Agency (EPA).  The effect of pollution can lead to cause certain ill-effects on your as well as your loved ones’ health, especially the children at home. Some of the effects of indoor pollutants could be asthma, fatigue, skin irritations, nausea, dizziness, headache etc.

Photo Credit: India Together

Can you recollect the catchy line #CleanAirBeautifulHomes in the beginning of the post? That’s the identifier of the two-in-one effect of the Royale Atmos – the new paint by Asian Paints. You might think how it is connected to paint when paints are one of the sources of home pollutants. You are right, but Royale Atmos is manufactured keeping the anti-pollution thought in mind. It cleans the indoor air by absorbing the pollutants and reducing the formaldehyde. This is not just it. Royale Atmos has the feature of absorbing the select household foul smell and thus making the indoor air quality better to breathe. When we paint the walls of our home the irritating chemical smell of the paint remains for days together, which can cause headache, nausea and dizziness. With Royale Atmos, you can set aside your worry about that because this is the only paint that comes with a fragrance. One of the fascinating features of Royale Atmos is the revolutionary Activated Carbon technology, which empowers the paint to purify the indoor air. This goes the CleanAir aspect of Royale Atmos. Now coming to the BeautifulHomes aspect of the paint, it gives a perfect luxurious look to your home because of the smooth matt finish. The Teflon surface protector divulges great scrub and stain resistance capacity to the paint. Toughest stains and scrubs can be cleaned off the wall without compromising the look of the wall. As Royale Atmos comes with Green Assure Seal it signifies VOC safer and environment-friendly.

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