What is Search Engine Optimization or SEO



      Search engine optimization or SEO is the technique by which the visibility of any search content or website is improved. This is basically an online marketing tool that is getting popularity day by day. The content of the website is written in such a way that when someone searches a particular content, the website with that content would show up at the top and the visibility would be more compared to others. Higher rank means more visibility. Hence the website will have more visitors. The SEO can be applied to any kind of searches including image, video, academic etc.

      When a company is opting for SEO online marketing strategy, they take a few criteria into consideration. Those criteria include, the technique upon which the search engines work on, what are the stuffs that people search most regularly, actual terms that are typed in and also the people’s preference of search engines or the most popular search engine. Editing of the content as well the HTML code is involved in the optimizing operation. There are many companies who take up the search engine optimizing projects. They work on behalf of their client and create the content for their website. They are termed as search engine optimizers or SEOs, which is the acronym for search engine optimization.


        These companies offer only SEO services to their clients as the part of their marketing campaign. They involve in changing or editing the HTML source code of the website and also the content of the website. Sometimes this technology involves the design and development of the entire website, which contains the keyword that people search for in search engines. During the website development, the search engine optimizers use terms that are search engine friendly and are most commonly used by the users. These searches include images, videos, shopping cart terms etc.

        There are numerous benefits that a company can get from SEO marketing strategy. The most important benefit is improving the rank of the website in the search engine. Every organization wants their company website to be ranked at the top of the search engine page, at least in the first two pages as these are the maximum pages from where visitors get their stuffs that they are looking for. With the SEO service you can locate and improve the search terms, which will in turn drive traffic to your website and may be they are your probable customers for the product or service that you are offering. Some of the key benefits that a website can get from SEO marketing strategy are listed below:

  • It saves your time and money
  • This strategy improves your competitive edge in the market
  • More traffic to your website will enhance your sales figures
  • Through SEO marketing strategy you can expand your customer base and also reach the target audience easily and effectively
  • SEO service improves and enhances your return on investment, which is the ultimate goal for this strategy
       Improving the ranking of their website in search engines is every company’s dream, which is only possible by the SEO services.

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How to manage your finances

As the month starts the first thing that comes to our mind is “How should I manage my finances this month?” This is the most common question for every household – especially is you are a salaried individual. It is highly essential for every single person to know the answer for the question “what can you do to manage finances?” However, it is obvious that there would be some unexpected incidents and expenses appear almost every month and we cannot help it but to face it. But if we can plan for at least the regular stuffs that are mandatory for month after month it would help us in tackling the situation in a better way.
According to one of the studies by TIMEabout 58% Americans do not have any retirement plan. I’m writing this article from my personal experiences. Before I started the exercise it was more of an unorganized spending, but after reading a few articles I tried the below few tips as a testing and it worked out well for me as far as managing finances is concerned.

Make a budget: Keep track of all your expenses for a month. It doesn’t mean that you need to limit yourself. This exercise is to only get an idea of your spending during a given month. Make sure you save all the receipts and make note of your cash requirement versus your expenses. Post that figure out the amount of money you are left with when the calendar page turns.

Spend money successfully: Spending your own money successfully signifies thinking wisely before you spend. Always make a smart move before just shedding out your hard-earned money from your pocket. Here you need to understand and successfully analyze between “need” and “want”. If you are able to prioritize “need” over “want” it will help you save a considerable amount of money.


Make smart investment choices: Investment is the key for your future financial requirements. Make yourself familiarize with various investment options available. You might think what would be the benefit of knowing the investment options and approach a service provider to invest in some option just for saving tax. That should not be the approach. You cannot learn swimming unless you get into water. Go ahead to explore and learn about various investment options available to make a sound decision as per your requirement.

Build savings: Start this exercise by putting away as much of your excess income as possible. Ensure to make savings a high priority in your life. Even if you have a small budget, twist your finances a bit so that you can save more than 10% of your total earnings for the month.

You might think that with all the above tips where the room for enjoyment and entertainment is. Yes, that is quite obvious to think – after all we are earning to live our life and you should give that a priority too. The only thing that should be kept in mind is to be a bit more organized in managing finances so that you need not to compromise in any aspect – be it present or in future.

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Book Review – The Three Flowers – My Blooming Verses

Book Title: The Three Flowers – My Blooming Verses

Author: Romilaa (www.novemberschild.com)

Theme: Micro-poetry

Format: eBook


I received an email with an eBook attachment. The eBook, named “The Three Flowers – My Blooming Verses”, is a short 23 page eBook that you can finish in no time. The main theme of the book is micro-poetry that is penned down very nicely by the author. The USP of this book is the 26 micro-poetry of A to Z alphabets. It was great fun to read and I thoroughly enjoyed it. You cannot get bored reading it – because you’ll not get time to get bored. The book is over by the time you think you are feeling bored.

Apart from the 26 micro-poetry the author has also included few descriptive pages, which are equally appealing and fun to read. The Gratitudepage attracts my attention more where the author has mentioned her gratitude towards some smallest aspects, which we generally tend to ignore. The 26 micro-poetry from A to Z are well written describing her feelings very nicely. The Throwback pages of the eBook was inspiring for me to take my blogging spree more seriously. It was so nice of Romilaa that she did not miss mentioning and recognizing her reader’s thoughts in the My Success Story 2016 page.

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